Digital Marketing Strategy Templates
Clear, editable planning tools for new marketers, freelancers & small teams
Designed to save time, minimise stress, and help you build a plan that actually works
Building a solid digital marketing plan can feel overwhelming, especially if you're new to it, working solo, or juggling other roles. These templates are here to change that.
They don’t just show you why strategy matters, they help you figure out how to actually do it. Whether you're stepping into digital marketing for the first time, leading a small team, or needing a fresh, structured approach, these tools give you a clear, guided path from ideas to execution.
You don’t need a big team, expensive tools, or years of experience. You just need the right framework and a little support to start making smart decisions that can set you on the right path.
Why These Templates Work:
Clear, ready-to-use structure that saves you hours of formatting
Designed for new marketers — no jargon, no fluff
Helps you clarify your thinking, whether you’re planning solo or leading a team
Great for B2B or B2C — adaptable for different audiences and goals
Includes practical guidance, examples, and AI prompts to support your planning process
One-time download — use them again and again for future plans.
Designed to support you from start to strategy…
Identify your starting point
Made for first-timers or those in new roles, these templates help you skip the setup and start with clarity. With guidance notes and real examples, you’ll know exactly what to focus on first.
Cover every angle of your strategy
These templates guide you through all the moving parts, from high-level goals to channel-level tactics, so you won’t miss anything important along the way.
Present your plan with confidence
Whether you're sharing with a client, manager, or your own team, these templates help you communicate clearly and look in control, even if it’s your first time building a strategy.
Align your team (or just your thoughts)
Whether you’re solo or leading a small team, this framework keeps everyone — including you — focused on the same goals and actions, with a shared plan to refer back to.
Choose your planning document template
These documents have been put together as your baseline planning templates that can be used for all aspects of your digital marketing plan. This includes objectives, strategy, tactics, team structure, the market context as well as an active budgeting spreadsheet for you to use throughout the year.
Digital strategy planning template
£12.99 ($15.99)
A document made to remove the hassle of creating a template from scratch that contains all the aspects needed to present an effective digital marketing plan.
Digital marketing budget template
£12.99 ($15.99)
This is a digital budget template is made for planning yearly spend but also can be used as a line-by-line usable document throughout the year.
Digital strategy+budgeting template
£20 ($25) — (20% discount)
Purchase both of your expert planning documents together, utilising the combined expertise from both documents for a reduced cost.
FAQs
Here are some FAQs related to digital marketing strategy planning templates and their usefulness:
Why should you invest in good digital marketing planning
Managing a marketing budget effectively is key to the success of any marketing team. As a manager, having a clear overview of your budget and expenses is essential for making informed decisions and maximizing the impact of your marketing efforts. One tool that can greatly aid in this process is a marketing budget template.
Manager's perspective: How budget templates help your team.
How to best utilise strategy and budget planning documents
In the dynamic world of marketing, having a well-thought-out strategy combined with effective budget planning is essential for achieving successful outcomes. Utilising strategy and budget planning documents within your marketing team not only provides a roadmap for achieving goals but also ensures resource allocation is efficient and effective. Let’s explore the strategic and practical benefits of incorporating these documents into your marketing efforts.
Digital Marketing Strategy - what senior leaders want to know
Digital marketing plays a crucial role in the success of any organization, and having a well-defined strategy is essential for achieving business goals. When it comes to managing a company, senior leaders play a pivotal role in shaping the direction and future of the organization. By implementing an effective digital strategy, senior leaders can unlock a myriad of internal company benefits that can drive growth, enhance employee morale, and improve overall business performance.